More than a third (37%) of mobile consumers have used some type of “mobile wallet” service in the last three months, according to new findings from location-based mobile ad company JiWire. The report appeared to define the term loosely as any type of mobile payment made at the point of sale.
Of those who have not used mobile wallet services, 8% said they would like to, and 14% didn’t know what a mobile wallet is. The JiWire data roughly corresponds to a December 2011 report from comScore showing that 38% of smartphone owners had used their phones to make some kind of purchase.
A recent poll of mobile experts by the Pew Internet & American Life Project found that 65% expect most people to have fully adopted use of smart-device swiping as their everyday means of paying by 2020. Previous Pew research showed that more than one-third of smartphone owners have used their phones to do online banking services like paying bills or checking a balance, and that 46% of apps users have purchased an app through a mobile device.
Bron: Mediapost News
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