Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.
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Het Buitenreclame Onderzoek (BRO) heeft de ‘Hans du Chatinier-prijs voor professionals’ gewonnen, een prijs voor bijzondere commerciële communicatieonderzoeken.
Het BRO levert, dankzij een gezamenlijke krachtsinspanning van een JIC (PMA+BVA+PBE), het reclamebereik en de gemiddelde contactfrequentie van het productaanbod van alle bij PBE aangesloten exploitanten. Door deze inzichten zijn we in staat om bereiksperformance leidend te laten zijn in onze OOH-strategieën en nemen wij als Kinetic de lead in de aanpassing van afrekenmodellen van kosten per vlak naar CPM.
Kinetic is, met Arno Buskop als lid van de Technische Commissie en Dennis Kuperus als bestuurslid, zeer betrokken bij het onderzoek. Gezien ons jarenlange commitment en actieve bijdrage aan dit onderzoek zijn we bijzonder verheugd met deze prijs.
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JCDecaux has announced an increase in turnover of 6.3% for the first quarter of 2012, up to €569 million (vs €535.3 million for the first quarter of 2011).
On a reported basis, the turnover increase was 3.3%, mainly due to the Transport segment (+10.2%). This segment was driven by both its leading position in faster growing economies such as Greater China and by digital advertising revenues.
Street Furniture held up well (+0.5%), notably in key markets such as France and Germany, whereas Billboards (-2.2%) continued to struggle in most markets.
Bron: OOH-TV
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Outdoor Digital Signage in the UK – Grows to 12 Percent of All Outdoor Advertising
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More than a third (37%) of mobile consumers have used some type of “mobile wallet” service in the last three months, according to new findings from location-based mobile ad company JiWire. The report appeared to define the term loosely as any type of mobile payment made at the point of sale.
Of those who have not used mobile wallet services, 8% said they would like to, and 14% didn’t know what a mobile wallet is. The JiWire data roughly corresponds to a December 2011 report from comScore showing that 38% of smartphone owners had used their phones to make some kind of purchase.
A recent poll of mobile experts by the Pew Internet & American Life Project found that 65% expect most people to have fully adopted use of smart-device swiping as their everyday means of paying by 2020. Previous Pew research showed that more than one-third of smartphone owners have used their phones to do online banking services like paying bills or checking a balance, and that 46% of apps users have purchased an app through a mobile device.
Bron: Mediapost News
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The outdoor digital signage market is growing strongly in the UK.The UK digital outdoor signage market is now contributing to 12.8 percent of the entire outdoor advertising sector making the United Kingdom one of the fastest growing areas in the industry.
While still lagging behind the indoor market – which is also healthy in the UK, the UK outdoor market is expected to continue to grow.
Types of UK industries involved in Outdoor Digital Signage
The largest users of outdoor screens in the UK are the transportation industry. UK railways, which play a far more integral role in public transportation than in the USA, have been keen users of outdoor screens for several years while other aspects of the transportation industry are now seeing the benefit.
Large digital bus stop advertisements are now being implemented and even taxi ranks are becoming prime locations for outdoor digital signage advertising.
Retail is also implementing its fair share of outdoor screens. More high streets are having digital billboards and free standing kiosks installed as the aesthetic benefits are even being realised by local authorities.
Bron: qihome.info
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Development Transport Digital Out of Home
