Kinetic NederlandOp onze blog willen we je op de hoogte houden van het laatste Kinetic en (Digital) Out of Home nieuws! Daarnaast kan je inspiratie op doen voor creatieve (digital) Out of Home campagnes en OOH campagnes geïntegreerd met Mobile.
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In Belgrade, trough time, cylindrical advertising poster column’s get ‘chubby’ with countless layers of posters, and as such, they became one of the recognizable symbols of the city.
In order to promote the new ’30 minutes workout’ for FitCurves gyms, we carved out the mid-section layers of posters. Once this was done, the pillar resembled the human figure with curves. The newly shaped pillar carried the message ‘FitCurves Gym, 30 minutes training to put your curves in the right shape’.
Kinetic Active is launching a new campaign using state of the art colour-recognition 6-sheets to celebrate the launch of Unilever’s Dove Invisible Dry deodorant and its ’100 colours’ campaign.
The interactive digital 6-sheets, developed by Grand Visual, have a camera facing out from the screen. A system then recognises the person stood in front of it, takes the dominant colour it sees and applies this to the creative, changing it to reflect the colour of the clothes the person in front is wearing.
The campaign, which will run between 14 and 27 July, has been designed to encourage women to be “colour confident” by using the new Dove Invisible Dry. Each digital screen delivers location specific messaging in a bid to drive consumers to the nearest Boots store.
Tennent’s Vital has launched a new music experience ‘TuneTap’, which allows the public to take control of the music playlist at selected bus shelter locations.
This is a market first for out of home media (OOH) in Northern Ireland.
The Tennent’s Vital TuneTap OOH special comprises five customised Clear Channel Adshel bus shelters in Belfast that will be broadcasting music through an ‘intelligent’ sound solution.
When the consumer uses a smartphone or tablet device to interact with the NFC or QR code on the Adshel display, they will be directed to a music playlist on their device’s screen where they can search and vote for their preferred songs.
Een Slovaaks bedrijf heeft een innovatieve oplossing bedacht om daklozen te huisvesten: in billboards. Het gaat om compacte woonruimtes die deels betaald worden uit de inkomsten van reclame op de buitenwanden.