Netflix GIF Outdoor Campaign

Is it raining cats and dogs while you wait for the bus? If you’re in Paris, the outdoor ad for Netflix right next to you might just show you an image of Gerard Butler from the fantasy war movie “300” as he uses a shield to hide from the rain.
That’s because Netflix’s new outdoor campaign in France consists entirely of movie GIFs, which change depending on context. On Friday night, the out-of-home ad may show the face of an happy actor with the subtitle: “Finally, the weekend. Relax with some Netflix.” If a big sale is underway at a nearby store, an adjacent poster will show hordes of screaming zombies.
“GIFs are part of Internet and pop culture,” said Ogilvy Paris ecd Baptiste Clinet. “We thought that it would be perfect to connect Netflix content to people’s emotions, interests and behaviors in this way and put its message in the consumer’s life.”
The campaign is created by Ogilvy, MEC and Screenbase. The team will watch for weather changes, news events or anything else happening, and will create GIFs from movies and shows available on Netflix accordingly.
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Sprite: Bill The Billboard

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite. ‘Bill The Billboard’ is the first ad with a personality Outdoor from Ogilvy & Mather South Africa.
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Clear Channel UK launches its first solar-powered advertising bus shelter in London

Solar powered shelter

Clear Channel UK has launched its first solar-powered advertising bus shelter on Waterloo Bridge, London using a specially manufactured solar LED lighting kit from Zeta Specialist Lighting.
Four solar panels have been installed onto Transport for London’s (TfL) bus stop, converting sunlight into battery power. They allow Clear Channel to light up the courtesy light and advertising panel when it’s dark using renewable energy.
The solar-powered bus shelter is equipped with an energy management system that knows how much power it has generated. This allows it to automatically dim the lights if power is running low or in daylight.
Dave Huckerby, Development Director at Clear Channel UK, said: “We are proud of our commitment to sustainable development – it is truly at the front of our minds whenever we develop new products and technologies. This is an exciting launch for us and for London and we look forward to developing the product as we introduce the technology in other communities.”
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Unieke buitenreclameactie: H&M geeft kleding weg in Mupi’s JCDecaux


Rotterdam is deze week één grote walk-in closet. Een sms’je is genoeg om op straat zo je eigen kledingkast in te lopen. H&M deelt namelijk kleding uit bij Mupi’s van JCDecaux!
Met een nog nooit eerder vertoonde buitenreclameactie bij JCDecaux viert H&M de opening van zijn totaal vernieuwde winkel in de Rotterdamse Koopgoot. De nieuwe zaak vormt een flagshipstore van H&M en is met 4500 vierkante meter de grootste H&M-winkel van Europa. Als feestelijk startsein heeft de Zweedse modeketen in samenwerking met JCDecaux en mediabureaus Mediacom en Kinetic een unieke actie opgezet.
Gedurende twee dagen, woensdag 15 en donderdag 16 oktober, maken alle bewoners en bezoekers van Rotterdam kans op gratis kleding uit de nieuwste collectie van H&M. Op vier locaties in het centrum heeft JCDecaux zijn Mupi’s omgetoverd in mooie showcases, waarin kledingstukken van H&M worden tentoongesteld. Deze kledingstukken kan je winnen door een sms te sturen en wellicht ontvang je een bericht terug met de winnende code! Door de winnende code terug te sturen opent de mupi vanzelf en kan je het kledingstuk eruit pakken.
In totaal zijn er 80 kledingstukken te winnen. De showcases van JCDecaux zijn te vinden op het Binnenwegplein en de Coolsingel, en in de Beurstraverse en de Karel Doormanstraat.
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‘The Walking Dead’ take Vienna with augmented reality-digital signage campaign

The season premier of the zombie-centric hit TV show “The Walking Dead” was last night in Austria — with an added kick thanks to a gory augmented reality-digital signage campaign.
TV network Sky Austria and Austrian out-of-home ad firm Gewista (part of the JCDecaux Group) converted a Vienna tram stop into the “Scary Shelter,” a two-day experiential campaign featuring digital signage and augmented reality making it appear as though the zombie apocalypse was hitting the capital.
The installation combined zombie footage shot for the campaign with a real-time feed of the Vienna streetscape, surprising people waiting for trams and allowing passersby to “appear” in the screamfest.
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